Rebrand announced following business merger

THE CHANGE is part of the European strategy of the company’s owner, Mitsubishi Logisnext Europe (MLE).  

Since the acquisition of UniCarriers Corporation back in 2017, Mitsubishi Logisnext Group has applied the strategy of ensuring that all wholly owned subsidiaries are taking Mitsubishi Forklift Trucks branded products to market in Europe.  This project started in April 2021 and has reached completion with the UK subsidiary (Logisnext UK Ltd) rebranding on the 1st of January 2023.

The company says: “The Mitsubishi Forklift Trucks brand has been available in the UK since the 1970s, supplied by an established dealer network. In January 2023 this supply chain is now enhanced by the introduction of the direct to customer organisation with the re-branding of the UniCarriers business. Since the independent dealer network and the direct sales operation have been serving complementary customer segments, we emphasise that customer communication will largely remain unchanged other than a change in brand. Together, these two routes to market aim to increase the Mitsubishi Forklift Trucks market share by providing tailored customer handling and service solutions.”

For more information, visit www.mitsubishi-forklift.co.uk