Small footprint
BARCODE DATA has introduced the Zebra ZT231, a printer which is said to offer a smaller footprint, at a more affordable price and with more features.

If your printer is a vital component of your workflow, then it’s important to invest in the right product. Choosing the best printer for your unique requirements can be game-changing for the efficiency of your business.
Benefits of the ZT231 include: fewer fulfilment errors; faster picking, packing and delivery; and better inventory tracking.
The company says: “The role of the printer has now become integral to everyday operations, but historically industrial printers were large, clunky and unaffordable for many businesses, so many turned to desktop printers instead. That was, until Zebra Technologies spotted a gap in the market and created the ZT231 industrial printer. The price point makes it affordable and accessible to any business, and the scalability means you can easily increase your output without breaking the bank.”
Popular product
The 4-inch industrial thermal and direct thermal ZT231 replaces the legacy ZT230 which has been a very popular product. The new version builds on the features of the ZT230 but with some exciting additions which resulted in a value-centric and long-lasting industrial printing solution but with a smaller footprint.
Features include:
- Print methods: direct-thermal or thermal-transfer
- Construction: metal frame and metal enclosures
- Bi-fold media door with large clear window
- Side-loading supplies path for simplified media and ribbon loading
- Thin film printhead with E3 Element Energy Equalizer for superior print quality
- Three-color LEDs for quick printer status
- 4.3” color resistive touch screen with intuitive menu for quick operation and settings
- Communications: USB 2.0, RS-232 Serial port, 10/100 Ethernet, and USB Host ENERGY STAR® certified
- Bluetooth Low Energy (BTLE) technology for enhanced location precision
- Real-Time Clock (RTC)
The ZT231 provides the power, speed and media capacity to quickly and reliably print thousands of receipts, price tags or labels every day. With a durable metal frame, the ZT231 is ideal for light industrial applications in healthcare, transportation, retail and manufacturing and the 4.3” colour touchscreen provides status at a glance, access wizards and helpful how-to videos.
If you’re ready to upgrade your desktop printer to an industrial printer or replace your existing out-of-date industrial printer, get in touch with our team. Our experts can help you to select the right product which offers you the lowest total cost of ownership (TCO) for your needs.
Why choose Bar Code Data?
Our expertise extends to barcode scanners, mobile terminals, RFID, label printers and the associated consumables such as labels and ribbons together with label design or bespoke software to offer fully integrated solutions. Strong partnerships have been fostered with leading brands such as Zebra Technologies, Nice Label, Brother and many more. We also provide an in-house bureau service for pre-printed labels to be made to your requirements, in excess of 25 million labels are produced by our bureau each year.
Bar Code Data also has an expert team of after-sales service professionals, ready to help with technical or support and maintenance enquiries, we provide solutions tailored to the needs of the client.
For more information, visit www.barcodedata.co.uk