New director for material handling Europe at Hyundai

HCEE (Hyundai Construction Equipment Europe) has announced the appointment of Peter Verbiest as the new material handling director for the European market.

With more than seventeen years of experience in the Material Handling business, both in general management and sales, Hyundai welcome Peter Verbiest who will further develop the company’s Material Handling business unit.

In close cooperation with Hyundai’s branches and European dealer network, Peter Verbiest will lead the European Sales department, the After Sales department and the Product Support team. He will be developing and implementing commercial strategies with focus on long-term partnerships while securing HCEE’s business objectives in Europe. Peter Verbiest is based at the European headquarters in Tessenderlo, Belgium, and speaks fluent Dutch, French, German and English. 

“The European Material Handling business is expected to grow positively during the coming years and therefore our opportunities to grow the MH business and strengthen our market share are also strong. I look forward to strengthening and develop the Material Handling business unit. It is with great enthusiasm that I join a team of professionals to bring HCEE to the next level,” says Peter Verbiest.

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