KION takes direct control of Baoli sales in the UK

THE INCUMBENT UK dealer contract with Baoli has ceased and Baoli Material Handling UK will be established as a new organisation within KION Group UK & Ireland. The next step will be to review potential dealers to support the UK re-launch.

Baoli Material Handling UK managing director Martin Springer says: “We will become a strong player in the entry-level truck segment. I am proud to represent a product combining European quality and technical experience with Chinese dynamism and cost-effectiveness. I am looking forward to collaborating with dealers who can support us in strengthening our sales and service coverage and ultimately create new and valuable opportunities for our business.”

Martin has worked in a number of roles at KION over the last 20 years.

In 2009, Baoli became a part of the KION Group. Only one year later, the company was fully integrated into the KION Group.

KION ITS EMEA UK & Ireland senior vice president, Ulrike Just, adds: “I am very excited to complete the portfolio of KION Brands in the UK. By adding Baoli to our portfolio, we will truly be able to serve the needs of all customer segments across the UK market.”

For more information, visit www.baoli-emea.com