Packaging innovations outlined

THIS MAKES it the backbone of successful business operations and without it, commerce would soon fall apart. However, packaging has long since transcended its traditional role of protecting goods, nowadays serving as a strategic tool that integrates sustainability, cost-efficiency, user convenience, interactive engagement, brand awareness, and much more into one neat package.

In recent years, sustainability has taken the centre stage in the packaging industry, influenced mainly by heightened consumer awareness around plastic consumption and the implementation of regulations such as the Plastic Packaging Tax. Increasingly eco-conscious consumers are demanding brands they deal with to operate with greater corporate social responsibility, or actively seeking those that do prioritise eco-friendly practises. In response, businesses have been increasingly incorporating recycled, recyclable, and FSC certified materials into their packaging solutions in order to align with consumer expectations and regulatory requirements.

Kite Packaging has responded to market trends and consumer demands by expanding its range of eco-friendly products, adding more to their large letter postal and eCommerce box ranges for example. This also feeds into an emerging trend wherein sustainability is informing branding and design with companies opting for one or two colour designs on natural-looking materials to convey their commitment to sustainable practices. In line with this, Kite has added sustainably resourced brown printer-compatible labels to their labelling range, meeting business to business consumer demands whilst continuing to promote eco-friendly practises.

In the face of a cost-of-living crisis and inflation, cost reduction has become a critical focus for businesses as they strive to remain profitable while offering affordability to consumers in order to retain custom. Achieving cost-efficiency and sustainability go hand in hand as optimising pack design and size reduces material usage and transport efficiencies. Kite’s large letter postal boxes prevent overpacking simply by complying with Royal Mail’s PiP specifications and help businesses to monitor and minimise their shipping costs.

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Hassle-free returns also contribute to cost reduction by enhancing operational efficiency and reducing customer service expenses. This streamlined process significantly elevates customer satisfaction, creating a mutually beneficial outcome for both businesses and customers. In addition, innovative packaging solutions like dual-use options, such as integrated labels, combine multiple functions and information in one place. This not only enhances organisation but also minimises waste, effectively keeping packaging costs to a minimum whilst aligning with sustainability objectives.

Further to this, integrated labels can be printed with QR codes, a feature which is becoming more prevalent in modern packaging. These offer added value to customers, setting businesses apart from their competitors. Kite Packaging has integrated QR codes into their packaging since launching their app earlier this year. This enables instant search results through the app's barcode scanning feature, revolutionising the customer ordering experience within the packaging industry like never before. As businesses look to the future, it is clear a holistic approach to transit packaging is critical for driving supply chains towards sustainability, profitability, and enhanced customer experiences.

For more information, visit www.kitepackaging.co.uk