TSC Auto ID acquires Bluebird

THE COLLABORATION marks a strategic move by TSC to advance its global position and broaden its product portfolio.

Vincent Chen, President of TSC Auto ID, says: “By offering Bluebird’s award-winning mobile computers and data capture solutions alongside our own robust printing technologies, we shall be able to offer customers more comprehensive solutions. The demand for seamless input and output devices continues to grow and our vision is to deliver integrated, efficient solutions to meet evolving needs and enhance overall customer experience.
“Following the acquisition, Mr. Jinoh Kim will continue his strong leadership of Bluebird but as its CEO,“ adds Chen. “His appointment as CEO ensures continuity and leverages his expertise at driving Bluebird's growth within the TSC Auto ID family.”

Bluebird has a particulalry strong presence in retail and healthcare, and brings exceptional design and development expertise in mobile computing. The collaboration between TSC and Bluebird holds promise not just for stakeholders of each company but also for their propsects and customers across many sectors.
Jinoh Kim says: “TSC’s reputation for excellence and innovation, along with its focus on global expansion, makes it an ideal partner for us. By joining forces, we are uniquely positioned to serve our shared markets and customers more effectively. This collaboration allows us to be more competitive and deliver greater value through a wider suite of integrated products and services.”

TSC and Bluebird will leverage each other’s strengths and develop product offerings,with the intention of becoming leaders in integrated Auto ID solutions and services. Post-acquisition, Bluebird will continue its independent operations with TSC helping optimise its management system, and creating synergies through product roadmap integration, technical support, and joint sales and marketing initiatives.

For more information, visit https://emea.tscprinters.com/en and https://www.bluebirdcorp.com