QR codes to boost recycling
Metsä Board has introduced QR codes with recycling information for all of its delivery packaging materials.
THE QR codes are on the pallet and reel labels of its products for all volumes delivered to its customers. The QR code directs customers to an app that provides detailed information on the various packaging materials used to protect the paperboard during the logistics chain. This information will assist customers in determining how each component of the delivery’s packaging should be recycled.
Metsä Board product safety specialist Isto Hongisto, says: “Recycling can sometimes be complex, and our goal is to make it as seamless and straightforward as possible for our customers. This initiative will not only save them time, but it will also ensure that the materials used in our deliveries are recycled in an optimal way.”
The new initiative is part of Metsä Board’s ongoing strategic commitment to sustainability and innovation in its operations.
The QR codes have been visible on all paperboard deliveries as of November 2024.
