Iconic Rude Boy double decker to Caribbean
XPO HAS been named global forwarding and transport partner for beverage leader Rude Boy, an important regional brand that encapsulates the lifestyle, culture and music of the Caribbean.
As part of this partnership, XPO has transported the iconic Rude Boy party bus to the Caribbean region.
The Original Rude Boy drink was launched in 2017 and has since become the fastest growing ready-to-drink product in the Caribbean, selling over 50 million bottles in 2023. Rude Boy established a UK company in 2020 and launched an exciting new range of tonic wines, shaking up the category. XPO Logistics started working with Rude Boy Brands (UK) on their import containers from Trinidad to the UK and is now providing global forwarding sea freight services, customs clearance, transport services and pallet storage.
On March 19th, XPO Logistics shipped the liveried Rude Boy Bus from London Gateway Port to Paramaribo Port in Suriname to celebrate its regional expansion. The bus arrived at Paramaribo Port on 6 May this year.
Rude Boy Drinks head of operations Daniel Reid, says: “We are delighted that XPO Logistics is handling this assignment with its expertise in transport, global forwarding and customs clearance. We feel confident that XPO is the best partner to ride the Rude Boy bus home to the Caribbean, and we truly appreciate their first-class service. We look forward to continuing our partnership in 2024.”
