Key fulfilment firm pushes envelope on order cut-offs

THG FULFIL credits the innovation to warehouse improvements such as advances in batching algorithms via automation, inbound strategies, augmentation of bin compositions, and adjustments in outbound processes. The measures have improved order processing efficiency, allowing the firm to take orders later and process and dispatch them more quickly from its highly automated warehouse in Manchester.

According to THG Fulfil’s data, more than 82% of all NDD orders are placed after 2pm and more than a quarter – 27% – are placed after 10pm, offering a clear incentive for both customers and retailers to extend next-day delivery order periods as late as possible.

THG Brands chief operating officer Tom Killeen, said: “It's phenomenal to think that when you place an order until 1am any day of the week, it could arrive the following morning – or even the same morning if you order after midnight. It leans in to the 'I want it now' generation of consumers and allows us to drive high customer lifetime value for our brands, and those of our clients.

“There’s a clear business goal here. We strongly believe that fulfilment and courier services are an acquisition tool and should never be an afterthought given its importance to the end customer. As a result, we expect to see improvements in customer retention rates off the back of this service, in addition to improving loyalty and winning new customers.”

For more information, visit www.thgingenuity.com/products/fulfillment