Fulfilment key part of end-to-end eComm deal
Premier Foods has tasked THG Ingenuity to provide a commerce and fulfilment solution for its FUEL10K direct-to-consumer (DTC) offering.
FUEL10k WILL use the fulfilment network provided by THG Fulfil.
THG Commerce, which is also part of the THG Ingenuity business, will provide a digital commerce solution to tackle on-site experience and drive conversions.
The FUEL10K brand was acquired by Premier Foods in October 2023, and supplies ‘nutritionally complete’ shakes and other food aimed at busy people.
THG Ingenuity chief executive officer Richard Ward, says: “Supporting brands in understanding their audiences, reaching new customers and entering new categories and markets sits at the heart of what we do. We look forward to bringing our strategic expertise to Premier Foods, supporting the growth of FUEL10K in the UK.”
