Beauty business signs on for automated fulfilment

THE SWEDISH brand is set to utilise Active Ants services and site, situated in Northampton, to further boost the beauty business’ global growth.

Active Ants has robotised operations at all of its warehouses. The partnership will see the Active Ants robots handle 85% of the picking and packing processes across the beauty brand’s range of products, processing orders more accurately and 50% faster than traditional methods, says Active Ants.

Oriflame UK managing director Sofia Radomska says: “Providing world class service is key for us hence this decision for faster delivery and Active Ants’ advanced technology will enable our company to grow in a sustainable and prosperous way – I can’t wait to see what the future has in store.”

UK country director Khalil Ashong, adds: “Our proficient and highly efficient processes, which successfully and seamlessly bring together the work of humans and robots, combined with our 252,000 sqft UK warehouse, means every year we have the capacity to ship up to 10 million parcels. In the long term our UK facility, operating in full capacity, would see more than 250 people working alongside more than 400 robots, which would make our Northampton site the most sustainable and efficient in the UK.”

The Active Ants advanced setup sees storage, order picking, packing and sorting all automated.

Sustainability is a main focus for Active Ants and its AutoStore solution means the warehouse storage takes up six times less space than a traditional warehouse. Advanced automated packaging machines make bespoke boxes to fit products, eliminating any need for box filling, reducing space during last mile transport and significantly reducing waste. In addition to this the Northampton warehouse, which has more than 1,000 solar panels on its roof and is based in Brackmills Industrial Estate, has an A+ rating and an ‘outstanding’ BREEAM certification. 

For more information visit activeants.co.uk