Generation Logistics takes its message to the streets
The awareness campaign has continued to challenge perceptions of the sector by taking its message directly to thousands of people.
USING MOBILE AdVans Generation Logistics’ messages about the opportunities available for those seeking a career in the industry were delivered directly to the campaign’s target audience in Leeds, Manchester and Nottingham over three days. And as the campaign’s Programme Director, Bethany Windsor explains, the tactic challenged people to reconsider their preconceptions about a career in logistics as they went about their daily lives.
“We know from our research that young people, in particular, know little about careers in logistics, so we needed to shake up their thinking and make them reevaluate what our sector has to offer. Putting messages out on the streets, right under the noses of those we want to attract, was a bold move, but an opportunity we cannot afford to miss when the sector’s skills shortage represents a real opportunity for young people.
“We know that, as a sector, we are overlooked by many people who either don’t know or don’t care about what we do, despite the value that we bring to everyone’s life, every day. Using tactics like the AdVans means we can really explore the depth and breadth of the sector and encourage people to re-evaluate the opportunities that our sector can provide for lifelong careers. This attitude is already bearing fruit for our sponsors, with 40% of those applying for roles with them saying they are now aware of the campaign and its messages – but there is still much to do.”
To find out more about becoming a sponsor for the Generation Logistics campaign, email [email protected]
