WITRON Engineering: specialist in highly dynamic warehouses

Handling and picking a high number of different SKU’s in an optimised way is the great strength of WITRON. As a total solution provider the ‘plug and play’ concepts form the basis for optimising systems and processes in many different branches. Currently a high proportion of demand for WITRON systems comes from the retail food sector, household products, electronics, e-commerce and parts distribution. But also in sectors such as health and beauty, textiles, drugstore/pharmacy and media, there is demand for WITRON solutions.

Customer goal
Jack Kuypers, Vice President North-West Europe from WITRON: "Regardless of the industry and the country, today‘s customers want no island solutions, but integrated solutions according to the latest standards in terms of efficiency, ergonomics and energy consumption. This includes comprehensive service concepts for maintenance and DC operation. For a customer it is important that a logistics system provides optimisation potential throughout the complete supply chain – from suppliers, through the distribution centre, to transportation, up to the end customer or the store. In addition to an integrated solution, in current times it is important for customers to realise projects with a trusted, experienced supplier who will act as general contractor and systems integrator and can offer the entire portfolio – design, IT, mechanics / conveyors, service and DC operation”. WITRON has over 40 years experience in the design and realisation of logistics projects.

Business changes
Because the business of the customer has become more diverse and often cannot be characterised anymore as a retailer or purely focused on individual end users the flexibility of logistics solutions plays an increasingly important role.

"Speed and quality are and remain important decision criteria for all industries”, Kuypers continues. "In the age of e-commerce and rising energy prices, innovative Pick and Pack solutions within fulfillment centers are a further decisive competitive advantage. The goal is not only that the customer receives his order shipped within the next business day, but ideally, it is delivered in just one box and not spread across several”.

Integrated solutions
Witron‘s goal is to develop a solution together with the customer that allows a high degree of flexibility and quality in the order picking. This requires that the used solutions used in all areas need be working seamlessly together as one integrated solution. By precisely coordinated processes, by making use of technology, the supply chain can be shaped in such way that it is hardly vulnerable to changes in the product spectrum and seasonal influences and extreme peak days. Kuypers: "A new warehouse and picking system is only successful, if the customer is given the ability to respond dynamically in every possible situation.

System integrator
WITRON uses its extensive industry knowhow and technical capabilities to provide every customer with a flexible and economically justifiable solution”.

The Witron approach works
Kuypers: "Customers generally do not make decisions based on technological trends, but on the basis of financial benefits. That the WITRON approach works is evidenced by the fact that, regardless of which sector or products it concerns, they rely on solutions from WITRON. Again and again it is found that within the different industries customers are not particularly interested in the applied technology. For them the overall system performance as well as a future-proof logistics concept are the key factors”.

Furthermore, it is important for a customer to know that the system integrator can offer support with a maintenance and service concept where a logistics system can operate 25 to 30 years with maximum availability and flexibility.

Something for you?
In general automation can be applicable to many industries. It is important that the customer can further optimise his working processes through automation, by increased efficiency and the employees benefit from the technology – in this manner sustainable competitive advantages are created, irrespective of industry.