New identity for Powerfleet

Posted on Monday 26 September 2022

Powerfleet is now appearing in a fresh look, strengthening its People First approach and focus on the Internet of Things (IoT) through the clear brand positioning.

IN THE course of almost 30 years of company history, the company has grown many times over, both through organic growth and through acquisitions. Most recently, in 2019, the North American I.D. Systems (telematics specialist for logistics and industrial vehicles, e.g. forklifts) and the Israeli, global solution provider for connected cars and commercial vehicles Pointer Solutions merged. A true global company with scalability was created. 

Under the umbrella of the unified Powerfleet organisation and brand, the company combines extensive experience with strong innovative strength around the world. Its innovation centre in Israel plays an increasingly important role as a technology incubator and proving ground for the continuous delivery of the most advanced IoT solutions.

Powerfleet system solutions create uniform operations in operations, seamless supply chain efficiency and comprehensive business insights, thereby driving the digital transformation of its customers. They increase security, protect people, improve utilisation and increase profitability through Powerfleet-supported business change management.

With its new business slogan People Powered IoT, Powerfleet underlines the values ​​and mission of its brand and the great importance of the people behind its systems.

For more information, visit www.eu.powerfleet.com

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