Boden chooses returns partner

This partnership aims to deliver substantial savings in returns carriage costs, due to ZigZag’s international carrier relationships offering superior rates than those Boden procures either directly or from its previous returns partner.

Boden head of logistics Colin Dawes, says: “It’s been an eye-opener for us in understanding how our customer base differs from the rest of the market. We want our returns policy to be a true reflection of what our customers need and now we have another layer of visibility to inform our approach."

Through ZigZag’s returns solutions, the partnership will enable Boden to simplify the returns process while improving cost efficiencies and customer satisfaction. Boden aims to maintain its largely free returns service at a reduced cost and accelerate refund processing times for its customers. 

Boden will gain access to detailed insights into customer returns behaviour and preferences through ZigZag’s returns portal. These insights will enable Boden to better understand returns reasons, preferred carriers, toxic products and returns methods.