Bakers Basco expands GPS tracker deployment in Midlands

This strategic move comes in response to a surge in cases of equipment abuse and misuse in the region.

As part of its ongoing efforts to enhance operational efficiency and strengthen recovery efforts, Bakers Basco is boosting its GPS tracker usage by 42%. These custom-made tracking devices, developed by Lightbug, weigh approximately 140g - comparable to a deck of cards - while offering a robust battery life of up to 15 years, Bluetooth 5.0 technology, remote-controlled alarms for equipment tracking alerts and NFC capabilities.

Having first introduced GPS technology into its equipment in 2015, Bakers Basco has continuously enhanced its tracking capabilities, making significant investments to curb equipment losses. The latest expansion targets key areas in the Midlands where data has shown a concerning rise in unauthorised use and theft of bakery baskets and dollies.

“By increasing the deployment of GPS trackers in the Midlands, we are taking a proactive stance against the growing issue of equipment misuse,” said Stacey Brown, national investigations manager at Bakers Basco. “The ability to precisely track and recover missing assets not only improves our operational efficiency but also helps us hold those responsible accountable.”

Beyond recovery efforts, the GPS trackers provide valuable insights into equipment movement, enabling Bakers Basco to analyse turn rates and pinpoint bottlenecks within its supply chain. This data allows for better resource allocation and improved operational flow.

In recent years, GPS tracking technology has played a pivotal role in several successful legal cases for Bakers Basco, contributing to 19% of charges made in the last financial year. With the Midlands now a focal point for increased surveillance, the company expects further improvements in equipment recovery and a reduction in unauthorised usage.

For more information, visit http://bakersbasco.com