Hyundai Construction Equipment appoints new MD for Europe

HCEE incorporates Hyundai’s forklift manufacturing operation in Europe.

With over 20 years of service at the Hyundai group, SW Lee brings a longstanding international sales career to Europe. SW Lee replaces mister J.H. Chun who will return to Korea where he will lead the international marketing team of HCE (Hyundai Construction Equipment).

SW Lee will focus on a proactive sales strategy. By further growing the European dealer network, setting-up a key account management structure, and an advanced market-oriented product strategy, he plans to lead HCEE into gaining an increasingly profitable market share in the coming years.

SW Lee said: “At HCEE we are striving to become a top player in the worldwide Construction Equipment business. In a stabilising European market, we wish to grow our market share in a sustainable and profitable way. Growth in our market share will lead to higher brand visibility. Growth in the quality and quantity of both our organisation and dealer network will be our primary goals to achieve this. We will continue to focus on the 3 E’s: Embrace our dealer network, Excel in what we do and Engage our internal teams.”