ReBOUND appoints Colin Griffin to lead international returns opportunity

The appointment marks the next stage of ReBOUND’s growth as brands move to harness data-driven returns globally, capitalising on the rising number of global ecommerce customers and using advanced analytics to make better decisions on how items are returned - and even sold in the first place.

Colin joins ReBOUND from Fanatics Inc., the world’s largest retailer of licensed sports merchandise, where he was Global Supply Chain & Operations Director. Before this, Colin was Group Supply Chain Director for Boohoo.

He will be responsible for leading ReBOUND’s global growth strategy, forging and strengthening partnerships to ensure the business’s brand customers can efficiently return items from fast-growing markets, with a particular focus on regions throughout Asia Pacific, EMEA and the Americas. He will liaise with brands as they harness the growing mountain of returns data to inform selling decisions, personalising suggestions for customers based on their previous preferences and behaviour.