Specialist retailer beefs up warehouse ops

The Yorkshire-based brand has outgrown its long-term home in an old textile mill in Huddersfield and has joined forces with Mosaic Fulfilment Solutions to move its Wetherby.

In addition it is benefiting from a seven-figure investment in computer software into which the distribution of the stock will be incorporated, leading to a smoother, more efficient handling of web and mail-order deliveries.

MFS will provide more than 100,000ft2 of modern purpose-built warehousing – an increase of more than 35 per cent on Direct Golf’s current facility – with increased 24-hour security, improved quality control and state-of-the-art picking systems driven by specially designed distribution software, allowing for trigger-level replenishment and intelligent forecasting.

John Andrew, the chairman and owner of Direct Golf, says: “This will enable us to maintain our quick, low-cost delivery services in a world where, increasingly, everyone wants everything yesterday. This move ensures we are able to deliver on customers’ expectations even at a time when we are increasing our brands and, therefore, demand on our warehousing and distribution.”