Amazon launches its own ‘CollectPlus’ style service

Posted on Friday 1 January 2010

The online retailers has launched Counter, a network of staffed pick up points that allow customers to collect Amazon parcels in-store at a partner location.

Customers will have access to thousands of Counter locations in the UK and Italy, with more locations and partners coming on board across Europe in the future. NEXT is one of the partners in the UK.

Counter is part of the Amazon Hub family, which includes Lockers. Amazon designed and built the technology for Counter from the ground-up.

After shopping, customers proceed to checkout and select a Counter pick up point as their delivery location. As soon as their package arrives at the store, the customer receives an e-mail notification with a unique barcode as well as the address and opening hours of their selected store, and will have 14 days to collect their parcel. At the store, customers show the barcode to the partner store staff, who will scan it, retrieve the package, and hand it to the customer.

CollectPlus has run a similar service in the UK for many years.

CollectPlus has a network of 7,000 Click and Collect stores in the UK and handles in excess of 400,000 parcels a week.

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