Exotec makes two key appointments to drive growth in UK

Ada Ajoku, head of UK Projects, Exotec 

THESE HIRES will help further drive the company’s growth in the UK, following the recent deployment of Exotec’s Skypod system with its latest UK customer, Alliance Automotive Group UK (AAG), in its newly established major Sheffield warehouse.

Ada Ajoku joins Exotec with over 15 years of experience in the automation industry, most notably at Dematic.

Ada says: “I look forward to joining the talented projects team to achieve best-in-class deployment for customers across the UK, supporting the ongoing project with AAG UK and driving Exotec in its journey to becoming a world leader in robotics automation.”

Bassem Awada joins Exotec from Amazon, where he pursued an eight-year long career in operations, retail, and the cloud technology business.

Bassem Awada, VP of business development, Exotec

As vice president of business development, Bassem’s role will be to identify strategic partnerships and new opportunities for growth, as part of Exotec’s efforts to expand its customer base in the UK. 

Bassem says: “The UK is a key growth area for the business and offers significant potential.”

Exotec managing director of Western Europe Thomas Genestar, adds: “The appointment of both Ada and Bassem will be instrumental in the development of our UK activities.” 

For more information, visit exotec.com

Ada Ajoku, head of UK Projects, Exotec 

Bassem Awada, VP of business development, Exotec