Furniture retailer unveils dark stores
JYSK has introduced a ‘dark store concept’ – smaller warehouses close to customers – with the first two due to open in Ireland and Morocco.
THE MOVE is part of JYSK’s ‘Seamless and closer to customer’ strategy. The dark stores are designed to help JYSK become more competitive and offer a faster and more reliable delivery to customers in selected countries.
The first one will open in Dublin, Ireland, in November, and will be 8,000 sq m and a second is planned to open in Casablanca, Morocco, in spring 2025.
Customers and stores in Ireland and the United Kingdom will now receive deliveries from the dark store, rather than from the distribution centre in Denmark.
JYSK executive vice president logistics Ole Thomsen, says: “When we are present in a country, and we want to shorten the delivery time, a dark store is a great option for us. This helps us to attract new customers and create a more seamless experience.”
JYSK’s dark stores will not be open to customer, but will operate as smaller warehouses with racking and shelves dedicated to online shopping. It will have the full assortment from stores plus additional assortment, which is ready to be delivered directly to private households.
The small warehouses will be replenished from one of the 10 large distribution centres that JYSK already has located strategically across Europe. The distribution centres deliver online orders to private households as well as the full assortment to the more than 3,400 JYSK stores, but the dark stores will supplement this to significantly reduce lead times for online delivery.
