Flexi develops passage to India

Flexi Narrow Aisle has announced a comprehensive partnership agreement for the distribution and support of its range of Flexi articulated forklift trucks in India

Flexi Narrow Aisle has signed an agreement with partner company, Voltas, a manufacturer and supplier of forklifts and other materials handling equipment in India. It is part of the Tata Group - the largest industrial group in India. Tata has interests in a number of industry sectors and in recent years has acquired Jaguar Land Rover, Corus Steel (now Tata Steel Europe) and Tetley Tea.

John Maguire, sales and marketing director of Flexi Narrow Aisle, says: "We are experiencing a significant increase in demand for Flexi articulated trucks from the so-called BRIC economies - Brazil, Russia, India and China - and the agreement with Voltas in India is a reflection of the growth we have enjoyed across Asia." It has long been Flexi Narrow Aisle's policy to market, supply and provide service support for Flexis designed and manufactured at its UK manufacturing plant through well established independent materials handling distributors across the world, as Maguire explains: "I firmly believe that specialist manufacturers such as ourselves will enjoy long term success if they resist the temptation to license out the intellectual property of their products." He continues: "We have a global marketing strategy. Our brief is to work closely with Flexi's existing European, Asian and North American distribution partners to identify and develop business relationships with potential new dealers and customers within emerging economies.

"Materials handling is a global business and we want to provide the highest levels of service and response to Flexi customers in our key home market and offer the same in all international markets."