Design award hat-trick

Crown's ESR 5000 Series of reach trucks has taken a third international prize in recognition of the product's exceptional design. The Good Design Award 2010 acknowledges the ergonomics and advanced engineering which significantly enhance the functionality, performance and operator comfort of the range.

After successfully taking the iF Gold Award and IDEA Gold Award, Crown's ESR 5000 reach truck series has now received the Good Design Award in the 'Transportation 2010' category. The award is bestowed by the Chicago Athenaeum: Museum of Architecture and Design and the European Centre for Architecture Art Design and Urban Studies and has been made to international designers and businesses every year since 1950.

The award recognises innovative products characterised by outstanding design, i.e. design representing an elegant combination of form and function.

The ESR 5000 Series is claimed to combine first class design with superior operator comfort and exceptionally practical features.