Silence is golden for ASDA

ASDA deploys quiet lifting equipment from Toyota Material Handling UK to facilitate out of hours deliveries to a retail site in a residential area

ASDA and Toyota Material Handling UK have 'lowered the volume' of deliveries with an innovative addition to the warehouse equipment family.

The new 50,000 sq ft ASDA retail site at Romford which is located in a residential area near a apartment block was equipped with a BT Lifter Silent shortly after opening as a result of complaints from local residents about the noise levels of out of hours deliveries.

The BT Lifter Silent is specifically designed for applications requiring quiet handling of goods as noise levels from the truck do not exceed 60 decibels (dBA), which is approximately the same volume as two people talking in a normal tone of voice.

Keeping the Romford store operating from 7am until 10pm 6 days a week requires deliveries outside of regular business hours. Varn Ullyart, head of assets ASDA says: "Toyota had the ideal product to enable deliveries to take place during unsocial hours without compromising the wellbeing of local residents." Trevor Whitehead, contract manager for Toyota assessed the situation at Romford and recommended the BT Lifter Silent. "After the truck was demonstrated it became apparent that the BT Lifter Silent virtually eliminated the noise issues which were previously causing problems." The BT Lifter Silent is equipped with rubber steering wheels and powerthane bogie wheels for quiet operation.