CHEP dolly is a hit with Irish wholesaler

The three-week pilot was carried out at 13 SPAR convenience stores in Northern Ireland, and demonstrated that the CHEP dolly helps the retailer maximise sales and reduce supply chain costs. This success has paved the way for Hendersons to use CHEP’s plastic wheeled quarter pallet dolly at the rest of its stores in Northern Ireland.

Alan Abraham, Henderson Wholesale logistics manager, said: “The store managers welcomed a ready-to-display type of solution. Sales during the trial period looked very positive – a double-digit growth in sales of the beverages displayed on dollies was reported as compared with shelf displays. The CHEP dolly improved the end-to-end supply chain process by removing handling stages at both distribution centre and store levels. Importantly, it saves staff time in maintaining stock levels. The store saved at least 10 minutes for each CHEP display dolly that was delivered.

“We definitely want to incorporate dollies in our promotional planning for next year. Having a dolly that can be positioned in different spaces through the day, relating to footfall is a big benefit to promotions in the convenience channel. Plus, we like the way CHEP is solutions-oriented and can be proactive in our business. We can work together in many ways to improve logistics efficiency, worker safety, sustainability and sales performance.”