Digital transformation for Spar International

Spar International’s e-commerce platform will be powered by Naveo and made available for Spar country organisations across the globe to help enable an optimised e-commerce experience for customers. The platform optimises instore picking and order fulfilment, thereby ensuring rapid delivery to Spar’s customers in the close catchment communities the extensive Spar store network serves. The solution aims for best-in-class customer experience, allowing localisation to market specifications and is fully customisable to provide an enhanced shopping experience utilising the platform’s speed and agility.

The modular approach of Naveo’s platform is built to integrate complex systems, and will allow Spar national, regional, and individual stores to pick, choose and adapt the modules required while also ensuring order processes remain seamlessly integrated throughout. As a result of Spar’s significant digital transformation project, Spar country organisations will now benefit from this latest innovation in new technology development, helping them to meet evolving consumer expectations and needs as part of the brand’s Better Together strategy.

Spar International CEO Tobias Wasmuht, says: “Spar has evolved its online grocery presence significantly over the last 15 years and today, Spar is possibly unique in offering an online grocery offer under a single brand in 30 countries worldwide. The partnership with Naveo allows us to significantly build on this capability by transforming our e-commerce proposition and in turn enhancing our online offer to the communities we serve with over 13,500 stores worldwide. We are delighted to be working with the team at Naveo on a global scale and are looking forward to the future as we commence our roll out across multiple markets and continents in the coming months.”

The roll-out of e-commerce solutions has grown dramatically in 2020, with over 30 Spar country organisations providing customers with online shopping at the start of this year. Combining the extensive store network of over 13,500 stores with agile and fast instore picking to delivery is a successful offline to online model for Spar, ensuring its worldwide independent retailers can access global best practice and integrate this in their local offer.

For more information, visit www.naveocommerce.com