Doosan forklifts to move to Bobcat brand

Posted on Monday 20 March 2023

Doosan Industrial Vehicle, a supplier of material handling equipment, including forklifts will rebrand its product offerings under the Bobcat brand.

DOOSAN BOBCAT CEO & vice chairman Scott Park, says: “Bobcat is an iconic brand that changed the world with the invention of the compact equipment industry, and we are excited to unleash the brand in bold, new ways.

“Doosan Industrial Vehicle has a long legacy of developing high-quality products. Bringing this strong Doosan brand into the Bobcat portfolio allows us to further expand this business line, while also growing our overall Doosan Bobcat business and providing even more solutions to help our customers accomplish more.” 

Doosan Industrial Vehicle product lines will undergo design and aesthetic changes in alignment with current Bobcat branding. Doosan Industrial Vehicle will showcase rebranded Bobcat forklifts at LogiMAT in Stuttgart, 25-27 April.

For more information, visit www.bobcat.com

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