Drive-thru shopping

“It’s great to see Selfridges offering a ‘drive-thru’ click and collect shopping service. Yet, in order to meet the extremely high customer service demands of today’s consumers, who in a ‘click and buy’ world expect instant, correct delivery of products, it is vital the company has the right processes in place. Selfridges needs to ensure that its front-end pick up points are seamlessly linked with back-office processes and crucially the warehouse. If the experience or product doesn’t live up to expectation, not only will a shopper return the goods resulting in the retailer losing revenue and profit, but the brands reputation is often publically damaged.

“But it’s not too late to ‘get it right’. Key to this is the need for seamless integration and optimisation of essential picking and distribution tasks. Faster product selection, real-time visibility and reliable inventory levels can all be achieved as a result of near perfect pick accuracy – and voice directed picking achieves this today.”