Enthusiastic and positive approach
Dundee Gin has worked with Bell Packaging to deliver a new environmental solution for its packaging.
Head taster Peter Menzies met Bell at last years Scottish Speciality Foods Fair in Glasgow and says: “I remember the chap from Bell coming on to our stand. Being honest we had a complete nightmare with packaging and it was refreshing to find a company who was enthusiastic, positive and with a willingness to resolve our problems.
“Within 2 weeks they have produced a range of alternatives using folding carton, PET, Polypropylene and recycled Retran. The Dundee range is very colourful so a transparent presentation really enhances the product on shelf.”
“Our customers had asked for a combination pack and for this Bell sampled a duo, trio and 5-bottle set all using the same footprint. This means we can buy in small quantities with no tooling and very fast delivery.”
The end cap solution provided excellent protection to the bottles – this is moulded in a low-density polythene which is 100% recyclable.
Dundee Gin selects new environmental presentation
To launch the presentation, it was decided to keep the packaging plain which enabled Dundee to customise the finished packs using printed labels and inserts.
When showing the packs to their clients Dundee Gin saw another opportunity. In August 2019 they launched their 50cl bottle presented in a Retran tube. This design incorporates the standard end cap on the base which gives excellent protection and a flat lid which is easy to secure and offers the ideal area for advertising.
The film used to produce the tubing contains a minimum of 70% recycled post-consumer waste. That’s to say it is discarded rubbish – normally fizzy drinks bottles. This is collected, cleaned, chipped and reprocessed to form the core of the new Retran film.
The optical clarity of Retran ensures a perfect presentation in store and the strength is comparable with virgin films.
The new presentation has been an instant success and they have seen a great increase in sales of their packaged products.
For more information on the Dundee Gin range please visit https://thedundeegin.com/ or Facebook.com/DundeeGin/ Alternatively, you can email [email protected].
For samples and more information regarding Retran packaging contact our sales office on 01582 459292 or email [email protected]
