More nimble inventory allocation promised

Posted on Tuesday 20 October 2020

Manhattan Associates has introduced Manhattan Active Allocation, said to be the first allocation solution specifically engineered for omnichannel, with a different approach to managing short lifecycle inventory.

The tech firm says traditional allocation solutions lack the ability to sense and respond to today’s fast and complex retail environment and evolving shopping habits. Manhattan Active Allocation is said to offer a more nimble and modern approach to inventory allocation of short-lifecycle products for apparel, footwear and other fast-fashion retailers. It offers allocators a better understanding of real demand by giving them direct insight into today’s omni-fulfillment strategies, like BOPIS and curbside pickup. It can shape allocation decisions based on the distinct types of fulfillment experiences offered for each product at both the store and DC level.

“Manhattan has reimagined the entire allocation process with the notion that today’s retailers must better align inventory deployment decisions with how the brand intends to engage its customers,” said Manhattan Associates senior director of product strategy Scott Fenwick. “For the first time, allocators will have the ability to make allocation decisions pre-season, before inventory hits the stores, and in real time during the selling season, leveraging granular omni-fulfillment insights. This will give them the ability to align their short-lifecycle inventory plans with their omnichannel fulfillment strategies, resulting in fewer fulfillment redirects and end-of-season markdowns.”

Manhattan Active Allocation is built on Manhattan Active application architecture – microservices-based, and cloud native solution it never needs to be upgraded, yet is still fully extensible.

For more information, visit www.manh.com

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