Pie Mapping acquired by DPD
The digital mapping and routing firm is well positioned for growth following the acquisition by UK parcel giant DPD, according to new CEO Stuart Hill.
Pie Mapping was acquired by DPD in late 2016 to further fund and accelerate the development of a full suite of logistics products that can support a wide range of fleet-based operations, including those in the construction and retail sector.
Pie Mapping won DPD’s ground-breaking technology incubator scheme, Last Mile Labs, with its routing, linehaul optimisation, and resource management system, which is now being used by DPD, with further enhancements lined-up over the coming months.
Pie’s solution was designed to give DPD’s linehaul managers and planners total fleet, driver and route visibility in real time, giving DPD a rapid-response advantage when it comes to overcoming issues such as motorway congestion.
Following the acquisition, Pie Mapping’s founder Freddie Talberg has stepped down as Director and CEO, but will continue to be involved with the business as an advisor to the new senior management team, led by Stuart Hill.
Hill, formerly of John Lewis and ASOS, founded the fast-growing e-commerce parcels company, wn Direct, which was also recently acquired by DPD Group.
Hill says: “The plan is to launch a new all-in-one platform and product in the Summer, aimed at anyone with a fleet who wants optimisation of routes, compliant navigation, total visibility of real-time arrivals/departures and exceptions and full driver analytics.”
