Pooling Partners becomes ‘blade runner’
Coventry-based Pooling Partners has won a contract to distribute a new range of male body grooming products for European beauty giant Bieresdorf, the makers of Nivea shaving products.
Pooling Partners, Europe’s leading pooler and manufacturer of sustainable wooden pallets currently moves millions of Beiersdorf products around the UK, and will be adding greater volume to its shipments to accommodate the new products which are being promoted in television advertisements by Premier players of Liverpool FC.
Bieresdorf has conducted a survey suggesting that 65% of British males shave below the neck on a regular basis.
