Print-on-box added

The new print-on-box facility is available with both the CVP Impack and CVP Everest models and can be retrofitted for existing customers. Custom messages, logos and branding can be individually tailored for each and every package at lightening speed. The ability to print directly onto packages offers tremendous opportunities for enhanced branding and individualisation of every package, giving the customer a more personalised unboxing experience.

The in-line printing system uses instantly drying UV LED ink and is available in monochrome or full-colour (CYMK) versions. High print quality at up to 360 dpi allows for fine reproduction of full-colour images, text and logos, along with precision printing of QR, AR and barcodes to GS-1 standards. Using multiple print heads up to three faces of a box can be printed on in a single pass, with printer heads adjusting automatically for each tailored package. 

Sparck Technologies business development manager Jo Bradley, says: “Marketing managers at leading retailers and ecommerce businesses now have the opportunity to create exciting ‘box opening experiences’ for the individual. QR and Augmented Reality (AR) codes could, quite literally, add another dimension to the unboxing experience.

“But, beyond these creative opportunities, there are practical cost saving advantages to printing onto the package after it is formed, such as reducing the SKUs of pre-printed cardboard needed. And the in-line printing systems are fully capable of keeping pace with our fastest fit-to-size packaging machines.”

For more information, visit https://sparcktechnologies.com