SkateHut ramped up for 2024 Olympics

The sport made its Olympic debut in 2020 and the latest games led to a further surge in interest.

The retailer prepared for this with the deployment of ecommerce WMS Descartes Peoplevox and Shipster, the custom shipping integration platform.

The software has automated SkateHut’s pick to ship process, increasing efficiency and productivity, increasing profits and enabling operational flexibility for growth. 

The collaboration has now expanded to Linnworks, the ecommerce software, which connects to sales channels.

SkateHut operations director Dell Blundell, says: “Working with Descartes Peoplevox has enabled us to increase the amount of orders we process, while Shipster has made the dispatch process tremendously slick. 

“Seasonal surges can be tricky for businesses like ours, especially when accurate and on-time delivery are so crucial for building and maintaining a customer base. Investing in the right software stack has been vital. The technologies have proved to be the perfect solution for our growing business.”

SkateHut launched as an online retailer in 2007. It now has three bricks and mortar stores and a 65,000 sq ft warehouse in Halesowen in the West Midlands shipping up to one million products a year. 

The year on year growth has been managed with a digital transformation strategy, moving away from manual and paper-based stock control, picking and dispatch operations.

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