Workwear centres
During 2015 workwear brand Dickies launched 50 Premium Workwear Centres in the UK, adding to an existing network of 200 centres in the previous livery, which are in the course of having their graphics updated.
Midlands-based builders merchants, Tippers, has recently become one of the selected stores to be a Dickies Authorised Workwear Dealer creating a bespoke workwear centre for customers.
Paul Elliott, regional sales manager at Dickies says: “In looking to support Tippers grow their sales further with Dickies we worked closely with Unishop to create a fresh new ‘shop within a shop’ workwear display area and a range to match that could cater for their whole customer base."
