Generation Logistics secures continued Government backing

LAUNCHED IN August 2022, Generation Logistics is a collaboration between more than 40 leading companies and trade associations from across the industry, managed by the Chartered Institute of Logistics and Transport (CILT(UK)) and Logistics UK. Over the last year, Generation Logistics has delivered a comprehensive awareness campaign, championing individuals and “best in class” organisations to highlight how a career in logistics will ‘Push Your Boundaries’.

To date, the campaign has generated impressive results, including over 500,000 visits to the Generation Logistics Hub (www.generationlogistics.org), which is packed with information about logistics and opportunities within the sector.

Phil Roe, executive sponsor of Generation Logistics, says: “It is fantastic news that the DfT has committed to supporting Generation Logistics for a further year and is recognition of the results we have achieved so far. This support lays the foundations for the campaign to push into its second year at what is a critical time for the industry.”

Programme manager Bethany Windsor, adds: “We are passionate about changing the perception of the sector and promoting logistics as a career of choice.  Our initial research showed young people were reticent about a career in logistics largely because they didn’t know what it involved. Generation Logistics is showcasing the myriad of critical and fulfilling roles required to ensure the right thing is in the right place at the right time and customers across the globe are happy.”

Organisations interested in supporting Generation Logistics in the second year of its campaign should contact Generation Logistics: [email protected]