Dickies new look

The refit gives Dickies the opportunity to create a concept store environment, showcasing its product range.

Maurice Morton, sales & marketing director at Dickies says: "After four years our shop has established itself as a real destination for workwear but being a very busy shop some of our fittings and the floor plan had become a little tired. So we decided that we could add 30% more floor space by taking out the existing four changing rooms, reducing the stock room area and removing a passage."

In addition, the rejuvenated store also has two new changing rooms, new counter, new graphics and a video screen loaded with various Dickies videos offers which all add to the customers shopping experience.