Amazon introduces same-day pick-up service

Customers will be able to purchase products and pick up their order later that day in a collaboration with newspaper and magazine distributor Smiths News. This will be free for Amazon Prime members for a limited time.

Same-day collection allows customers to order as late as 11.45am for collection from 4pm. Customers are notified via email when their order is available and they can collect their parcel up to 11.59pm, depending on the store closing time.

"This is our fastest pick-up service yet,” said Christopher North, MD of Amazon.co.uk. "We know that Prime customers love fast delivery and the convenience to pick up their order at a time and place that suits them best. This new service brings together both of those great benefits.”

This new service is available at more than 500 newsagents and convenience stores which will carry ‘Pass my Parcel’ branding.

Amazon now offers more than 6,000 pick-up locations including ‘Pass my Parcel’ stores, Collect+ stores and Amazon Lockers.