Swisslog rebranding embraces digital logistics

At the heart of the rebranding is a new logo design that has been optimised for the digital era. It builds on the strengths of the existing logo that served Swisslog largely unchanged for the last 25 years.

Swisslog chief executive officer Antonio Trioschi, says: “The new digital brand fits the direction of our business. Swisslog is becoming more digitalised, through the solutions we provide and in the way they are deployed and serviced.

“We are proud to be launching a fresh brand that drives this commitment across the logistics automation industry, representing Swisslog's core strategy of creating exceptional value for our customers.”

The shape of the new logo is adaptive, reflecting the digital world of today and tomorrow. There is also a strong ‘S’ element in the new logo design, said to be a signifier of Swisslog as a provider of innovative, data-driven and robotic solutions, setting new standards in warehouse automation.

“Our rebranding strategy further positions Swisslog as a future shaper in logistics automation, but it is also about much more,” Trioschi continues. “It also reflects the strength and expertise of our people. Our colleagues are at the heart of everything we do, and we want our customers to know that they can count on Swisslog to deliver solutions that are backed by the expertise and knowledge of our team.”

For more information, visit www.swisslog.com