Website unifies divisions

Single-source packaging solutions provider, FDL Packaging Group has launched a more strongly branded, accessible and user-friendly new website - www.fdlgroup.co.uk - to provide a unified focus for its entire group of companies, FDL Packaging, Fibre Drums and Cases for Industry.

The key benefit of the new site for FDL lies in implementing a distinctive common identity to unify the three divisions of the company, whose separate identities had previously been just that: separate and divided. The new website, by contrast, employs a common graphic style with colour coding (red for FDL Packaging, green for Fibre Drums, and blue for Cases for Industry) to differentiate the three companies beneath the overall FDL Packaging Group umbrella.