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Bendi sales hit the 9000 mark

20 February 2013

The 9,000th Bendi articulated forklift truck recently came off the Translift production line in Redditch.

As an indication of the Bendi’s growing global appeal, the 9000th truck was ordered by one of their worldwide partners Goscor, who distribute the Bendi in South Africa.  The truck, an AC B420 model was sold to Goscor’s customer Makro who have opened a new store in Alberton. As well as placing the order for the 9,000th Bendi, Goscor has just delivered its 100th vehicle to its customer BMG (The Bearing Man Group).

This takes worldwide sales pass the 16000 mark, which as Bendi MD Simon Brown points out, is not bad for a niche product "I remember one sceptical journalist writing a column back in the 1980’s which had the headline ‘The Truck bends but will the customer?’ well I think we have answered that question many times over! Maybe it’s been the early derision that’s driven me all these years but now the success of the Bendi dwarfs the VNA market it set out to compete in and challenges most other warehouse solutions globally”


To round off another successful year, the Bendi has recently won prestigious Innovation awards from leading retailer Asda and from an industry panel of experts at Manutention 2012 in Paris.

 
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